Covering a big niche – Optimizing your blog for a bunch of keywords
Get good search engine rankings for a broad niche blog
I am investigating a new way of getting rankings to a blog that doesn’t cover a specific niche. For example take this blog into consideration, I cover many sub topics of the internet, such as reviews, tutorials, website design and a whole bunch of other things that I tend to write about. Well until this point in time the majority of my search engine traffic has been coming from one off long tail keywords with the occasional spikes in searches for the latest products or software. However, a thought came to me last night and this may have already been done a ton of times and better, nevertheless it intrigued me.
I believe if your blog covers a broad range of niches you can still prosper from those specific keywords that you might not be getting such great rankings for, because your entire blog is about many different things. Blogs allow you to create categories to make it easier to navigate through your site and group similar content together, well if your blog has a few main topics then you can create separate categories for each topic and set it up to be a complete different and isolated part of your blog. After you have done this you can start building backlinks to the specified categories with the correct anchor texts.
This may all sound confusing, but let me break it down for you. This blog has about 5 main topics that it covers, which isn’t all that good because it makes it harder to rank for a specific keyword. The topics covered are ‘money making tips’, ‘reviews’, ‘tutorials’, ‘tips’, ‘internet marketing’ and some other smaller topics which can be placed into one of the above categories. At the moment all my posts are uncategorized and are placed under link categories as you can see over on the right >.
Let’s say instead of targeting ‘reviews’ I want to start targeting the keyword ’2008 laptop reviews’. Well I would make a new category on my blog, completely isolate from the rest of my site to which I would publish new unique and highly relevant content relating to the topic of “2008 laptop reviews”. I would then call my category “2008 laptop reviews” and start building links to the URL of that category which would be “http://skateass.com/wordpress/2008laptopreviews” under the anchor of 2008 laptop reviews. That section of my site would then in a way act as it’s own website, so that when people search for that keyword the category section for that will come in the SERPS and users will then be taken to my category page which will entail all of my posts relating to the keyword I was targeting.
I hope you understood what I was talking about and if you have any other questions feel free to ask. I will start looking more into this sometime this week and I predict that within a month or so one of the category sections of this blog will be ranking for the desired long tail keywords. You should know some basic SEO to start using this method, however it shouldn’t be too hard at all. I encourage you all to try this out and post your feedback.
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